About me | malenadesigns

Agencia Bee too Reel

UX/UI Designer.

April 2025 - Present.

Designed the brand's digital identity using Design Thinking, achieving a cohesive visual proposal that strengthened trust and connection with the target audience.
Conducted UX research combining qualitative and quantitative methods to define user personas, journey maps, and identify benchmarking opportunities.
Developed wireframes and interactive prototypes (lo-fi and hi-fi) in Figma, considering accessibility principles and alignment with the client's visual identity.
Collaborated with the marketing team to align business goals with the user experience, optimizing content design.

Rolling Bubbles Events

UX/UI Designer.

September 2024 - November 2024.

Redesigned the website using Design Thinking methodology for a user-centered experience; improved conversion rate by 30% through clear information architecture and optimized flows.
Implemented a mobile-first approach to maximize usability on mobile devices.
Designed wireframes and prototypes (lo-fi and hi-fi) in Figma, ensuring visual and functional consistency in collaboration with the client.
Applied accessibility principles (WCAG) and conducted usability testing with real users, increasing satisfaction in testing by 20%.

Asesoría e Inversiones Compass Group.

IT Support Supervisor.

Región Metropolitana, Chile.

September 2019 - August 2023.

Led and coordinated the regional IT support team across 7 countries, achieving an 85% improvement in response times through the strategic use of InvGate.
Implemented a knowledge base that reduced first-level tickets by 75%, enhancing user self-management.
Managed vendor relationships, coordinated and supervised contracts, ensuring compliance and alignment with company goals.
Fostered collaboration with development teams under Scrum methodology, optimizing technical solution implementations.

Experience

About me ...

Hi! I’m María Elena — but feel free to call me: Male or Malena ✨

I’m a naturally curious, empathetic, and tech-savvy person who loves planning, paying close attention to the little details in life, and always aiming higher.

I come from an engineering background, with over 9 years of experience leading teams and improving digital processes with a strategic and results-driven mindset.

But it was my constant curiosity — and those little ideas I kept having to improve everyday experiences — that led me straight into UX/UI design.

From the moment I discovered this field, I fell in love with its purpose: designing for people. Today, I combine my technical foundation with a deep passion for understanding users and turning their needs into intuitive, accessible, and meaningful digital solutions.

This portfolio reflects that journey — and it’s my way of saying:

I’m ready to create memorable experiences together! 🚀