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Helping small businesses shine online
with transparency and human connection.
Bee too Reel
Bee too reel is a digital marketing agency that helps entrepreneurs and growing brands stand out online through content-driven strategies, ad campaigns, and personalized guidance, without the “smoke and mirrors.”
| Role
UX/UI Designer
| Timeline
April 2025 - June 2025
| Tools
Figma, AI, Google Workspace.
Helping small businesses shine online
with transparency and human connection.
Bee too Reel
Bee too reel is a digital marketing agency that helps entrepreneurs and growing brands stand out online through content-driven strategies, ad campaigns, and personalized guidance, without the “smoke and mirrors.”
| Rol
UX
Designer
| Timeline
April 2025 -
June 2025
| Tools
Figma, AI,
Workspace
The challenge
In a market flooded with digital agencies, how can a small business-focused brand stand out?
The real challenge was to go beyond a nice-looking design. It was about building trust, showing empathy, and creating a brand experience that feels honest and human.
This project began with one powerful question:
How can we design a digital experience that truly reflects Bee too reel’s difference?
The solution
UX, identity, and a bold vision
made real
From visual design to brand tone, every UX decision was made to show Bee too reel as what it is: a transparent, approachable, and strategic partner for entrepreneurs.
Because at the end of the day, trust isn't designed, it's earned.
🧠
What do small business owners feel when navigating digital marketing alone?
Before jumping into design, I focused on truly listening.
For entrepreneurs juggling every aspect of their business, digital marketing often feels overwhelming:
Where do I start?
Who am I talking to?
Am I investing in the right tools?
To understand Bee too reel’s audience, I turned to the people who matter most, real small business owners. Through in-depth interviews, surveys, and trend analysis for 2025, I mapped their pain points, goals, and expectations.
What I found became the voice behind Bee too reel’s user personas—and the heart of this design.
01. Empathize
Camila
Growing Entrepreneur
Jorge
SME Owner
Valentina
Independent Consultant
🎯
I designed with clarity, not assumptions.
I turned frustration into a clear, strategic direction for the project.
After carefully listening to entrepreneurs and small business owners, I realized the problem wasn’t just “not knowing how to use social media.”
Behind that were deeper issues: frustration, burnout, and a lack of trust, often caused by solutions that didn’t deliver.
Using everything I uncovered during the empathy phase, I identified the most critical needs, prioritized key pain points, and crafted the question that would guide the rest of the design process:
How might Bee too reel stand out as a marketing agency that not only promises but actually delivers?
With that question in mind, I landed on two core definitions that shaped the project moving forward:
02. Define
⚠️ Problem Statement
Entrepreneurs and small business owners in Chile struggle to manage their digital presence effectively.
Many have tried running their own social media or hired agencies that failed to produce real results, leading to frustration, wasted time, and growing skepticism toward digital marketing.
They need marketing solutions that are personalized, accessible, and transparent solutions that help them increase visibility and connect with their audience without losing the essence of their brand.
🏆 Value Proposition
Bee too reel empowers entrepreneurs and small businesses through tailored, results-driven digital marketing strategies.
Its approach is rooted in transparency, adaptability, and human connection, ensuring that every client receives support aligned with their specific goals and resources.
Unlike traditional agencies, Bee too reel doesn’t “sell smoke.” Its purpose is to design strategies that truly work, maximizing digital potential without sacrificing authenticity.
💡
Time to let ideas flow
no filters, no judgment, just post-its.
With the problem clearly defined and empathy as my guide, it was time to unlock creativity.
In this phase, I focused on generating a wide range of possible solutions—authentic, strategic, and grounded in the real needs of Bee too reel’s users.
No filters. No judgment. Just ideas.
From simple to bold, my goal was to explore solutions that felt honest, attainable, and impactful for entrepreneurs and small businesses who don’t need empty promises—they need results.
To do this, I applied techniques like “How Might We”, rapid ideation (Crazy 8), and competitive benchmarking.
This phase gave me the space to explore diverse directions and narrow them down to the ones most aligned with Bee too reel’s purpose: a different kind of agency—transparent, human, and truly useful.
03. Ideate
STRENGTHS
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Close, transparent relationships with clients.
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Services adaptable to different business sizes.
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Strong expertise in digital marketing and social media.
OPPORTUNITIES
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Growing digital market in Chile.
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Increasing demand for personalized social media consulting.
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Potential to expand beyond Santiago into other regions.
WEAKNESSES
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New brand with low market recognition.
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Limited resources compared to larger agencies.
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Need to build trust with new clients.
THREATS
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Competition with large, well-established agencies.
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Algorithm changes that affect social media strategies.
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Some entrepreneurs lack the budget to invest in marketing.
To turn the problem into design opportunities, I reframed the key insights into How Might We questions that would guide the ideation phase. Some of them included:
🐝 How might we make a digital marketing agency feel trustworthy from the very first click?
🐝 How might we help entrepreneurs feel supported, without overwhelming them with technical jargon?
🐝 How might we design a visual experience that reflects Bee too reel’s values of transparency and closeness?
🐝 How might we position Bee too reel as a clear, reliable option in a market full of “smoke and mirrors” agencies?
With those questions in mind, I moved on to sketching out ideas—pen and paper in hand! 📝
🖌️
From sketch to screen: this is how Bee too reel began to take shape.
With a solid research, the problem defined, and plenty of ideas on the table, it was time to bring them to life.
In this stage, I focused on translating insights into visual and functional experiences that reflect Bee too reel’s essence: approachable, empathetic, and strategic.
I started by designing the sitemap and structuring the information architecture to ensure a smooth, intuitive navigation.
From there, I mapped out user flows anticipating the most natural paths each type of user would take.
Then came the work in Figma, where I moved from low-fidelity wireframes to a fully developed high-fidelity prototype.
Throughout the process, I considered key aspects like accessibility, Gestalt principles, visual consistency, and the brand identity already established by the client (color palette, typography, tone of voice).
My goal wasn’t just to design something that looked good. It was to craft an experience that communicates, connects, and converts.
04. Prototype
🧱 Wireframe
I sketched out the winning idea from the Crazy8 exercise, focusing on the core structure and content hierarchy to define how users would navigate the landing page.
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✏️ Lo-fi
I refined key details like the copy for each section and the overall content layout. This stage helped me visualize the user flow and validate the direction before moving into high-fidelity design.
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🎨 Hi-fi
With the main decisions validated, I created the final high-fidelity prototype—applying the brand’s color palette, visual style, and refining every micro-interaction for consistency and clarity.
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🎨 Style
Based on Bee too reel’s core colors, I developed a visual style guide with secondary tones and a structured typography system to reinforce the brand’s identity across the experience.
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🧪
05. Test
Iterating was key to turning a good idea
into a great experience.
After many hours of research, ideation, and prototyping, I had reached a version that felt almost there.
But in any user-centered process, almost is never enough.
That’s why I decided to test Bee too reel’s first concepts with real users.
This phase went far beyond validating functionality, it allowed me to observe how users interpreted the interface, what emotions the visual direction triggered, and how intuitive the navigation felt without external guidance.
Through moderated tests, feedback forms, and direct observation, I gathered valuable insights that uncovered details I hadn’t anticipated.
With this feedback in hand, I iterated on the design refining everything from microinteractions to content decisions.
Testing wasn’t the end of the process.
It was an opportunity to refine with intention, improve what already worked, and elevate the experience to a more intuitive, accessible, and authentic level.
💭 Final Reflections: designing with purpose and from what’s real.
Bee too reel started as an idea to support entrepreneurs and small businesses who, in the midst of digital noise, need more than likes they need connection, clarity, and trust.
Throughout this project, I applied everything I had learned in my UX training and brought it into a real-world context, with real users and real challenges.
Every stage—from empathizing to testing—helped me design a solution that was not only viable and aligned with business goals, but also reaffirmed something I deeply believe: behind every screen, there’s a story worth listening to.
This case study reminded me that design is not just about how things look or how fast they work.
It’s about turning insights into strategic decisions, iterating with purpose, and building digital experiences that go beyond visuals, experiences that connect with the right people at the right time.
Today, Bee too reel continues to grow. And so do I as a designer, a researcher, and a professional committed to the positive impact of thoughtful design.